Client: Toronto Argonauts

Advertising

Role: Student Art Director

Brief: The Toronto Argonauts Football club faces one big problem, the CFL is perceived as an inferior league to the NFL. To change this perception and engage potential football fans, the campaign takes the NFL head on by showing that which makes Canada's game different is also what makes it faster, more action-packed and challenging.

Toolset: Photoshop CC, Illustrator CC

Toronto Argonauts - Advertising Spec

Toronto Argonauts - Advertising Spec

Toronto Argonauts - Advertising Spec